Know-How
TM
Revealing the right tools for a good life.
Upstream!
It begins with an interview.
Why we write
The kindest, most clever, and engaging people worth knowing live and work along U.S. Route 24 between Roanoke, Indiana, and Eureka, Illinois.
They have honed their craft, made a name for themselves, and are deserving of the spotlight. They embody industriousness; they are resourceful. They’re a lot of fun to get to know.
This publication contains a series of feature stories gathered from interviews and research about the businesses and entrepreneurs on U.S. Route 24. We share their stories to recognize and celebrate the people who make this particular stretch of highway special.
We hope our storytelling style will compel you to read us on a regular basis, picking up a copy of the monthly newsletter from one of our distributors along U.S. Route 24. This unique print and digital publication is made possible through advertising.
Our editorial mission
CURIOUS
Discovery
Our stories offer a refreshing way to look at small towns, rural communities, and midwestern culture. They are told through the individual’s voice. What we aspire to produce with this publication is a testament to individuality. In understanding the heart of individuality, we discover the community’s pulse.
POSITIVE
Showing skill & confidence
Our publication celebrates a way of knowing the good life. We feature people who create and invent. We get to know people who put everything on the line for their communities.
ROOTED
En route
Route is a good word for our editorial purposes. We like it better than the word journey. Life may be a journey but where the rubber meets the road? That’s a route, in our humble opinion; it’s a word far better equipped to set the tone for this publication. Two lanes. No center lines but the dotted kind. Traffic in opposing directions accommodated side-by-side. Where a wave is possible, eye contact too, acknowledging one another’s shared existence on open road.
The distance in miles on U.S. Route 24 between Fort Wayne and Peoria
is 1.5 times greater than the distance in miles on the
other segment lengths in Indiana and Illinois.
Our storytelling strategy
FEATURED CITIES & TOWNS
Miles Between Communities
REACH GOALS
125,000+ readers
50+ distributors
25+ communities
10+ counties
2 states
DELIVERED IN EVERY ISSUE
5,000 words
2 features
1 column
1 puzzle
